A recent report highlights the growing use and strategic evolution of the “Read more” feature across online platforms. Originally designed to improve load times and organize content, it now plays a key role in boosting user engagement and content presentation.

**Key Trends:**

– **Mobile Growth:** Publishers increasingly use “Read more” links on mobile to create clean, easy navigation through long articles.
– **Engagement Metrics:** Properly positioned “Read more” links can increase time on site, page views, and ad impressions, though poor implementation may raise bounce rates.
– **Content Teasers:** Summaries or teasers follow “Read more” links to entice interest without revealing full details.
– **SEO:** Optimizing both snippets and linked pages is crucial for visibility and ranking.
– **Design & Accessibility:** Clear, distinguishable buttons improve user experience, especially for users relying on assistive technologies.

**Best Practices:**

– Use compelling previews to spark curiosity.
– Maintain consistent styling and placement.
– Speed up load times, especially with dynamic content.
– Monitor user engagement to refine strategies.
– Ensure accessibility with good contrast, size, and descriptive text.

This trend reflects broader shifts toward balancing rich content with usability, especially on mobile devices. Innovations like AI personalization are making “Read more” links smarter and more engaging. Moving forward, these features will likely become more personalized and context-aware, enhancing user experience and content engagement.

By thoughtfully deploying “Read more” links, publishers can improve interaction, access, and overall site performance—key factors in the competitive digital landscape…

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